Hello, I'm Lina.
I’m a Senior Product Designer based in London, specialising in accessible product design for fintech, B2B platforms, and enterprise tools.
I work across the full product journey — from defining problems and facilitating workshops to designing scalable systems and refining implementation with cross-functional teams.
Over the past 6+ years, I’ve worked as a consultant in Paris, collaborating with scale-ups and large organisations including BNP Paribas, ManoMano, Natixis, and GRTgaz. My work has ranged from improving AI-assisted financial self-care experiences, to designing collaboration features for DIY professionals, to restructuring complex information architectures for gas supply incident management systems.
I’m particularly interested in simplifying complex workflows, improving accessibility, and building systems that help teams create more consistent and scalable user experiences. I enjoy working in collaborative environments where design contributes to product strategy, and where thoughtful critique and cross-functional partnership are part of the culture.
Before moving into product design, I worked in art direction across Shanghai and Seoul on projects spanning luxury retail, architecture, and social impact initiatives. That experience continues to shape my approach to visual systems, communication, and product cohesion.
Outside of work, I spend a lot of time exploring London’s food scene, reading novels and essays, learning languages (currently Khmer), improving aerial tricks, practising bookbinding and ceramics, and visiting galleries and cinemas. I’m inspired by the intersection of art, culture, and technology.
I have full right to work in the UK and I am seeking senior in-house roles where design plays a strategic role in shaping products end-to-end.