Hello, I'm Lina, Senior Product Designer based in London.
For 6+ years, I've been combining accessibility expertise with an art direction mindset shaped by international experience in Paris, Shanghai and Seoul.
Neobank Renewal
Transforming digital banking touchpoints through homepage redesign and inclusive AI-powered chatbot for 1M+ customers
Do It Ourselves
Designing community-driven features that turned 13% of B2B users into active ambassadors sharing expertise with their peers
Information In Systems
Leading UX research across legacy modernization and greenfield hydrogen systems to support France's energy transition
Advice From A Robot
Rebuilding trust in automated financial guidance by uncovering why 99.8% of eligible users weren't engaging with the robo advisor