I solve complex problems, converting business vision into products that improve everyday experiences.

Lina. Senior Product Designer based in London.

I design accessible and scalable products combining systems thinking, collaboration, and strong visual clarity across the full product journey.

Neobank Renewal

Transforming digital banking touchpoints through homepage redesign and inclusive AI-powered chatbot for 1M+ customers

Do It Ourselves

Designing community-driven features that turned 13% of B2B users into active ambassadors sharing expertise with their peers

Information In Systems

Leading UX research across legacy modernization and greenfield hydrogen systems to support France's energy transition

Advice From A Robot

Rebuilding trust in automated financial guidance by uncovering why 99.8% of eligible users weren't engaging with the robo advisor

Recherche